thru Adaptive Marketing Practices
It’s Not the How, It’s the Discipline Through his own obsessive compulsive disorder (OCD) Justin Klosky created the O.C.D. Experience. I asked Justin; One of the things you mention is the discipline part of it which is always difficult for all of us to stay at. But we get this burning platform and we make Read More …
In a 2-part podcast next week, I have Bob Petruska, author of Gemba Walks for Service Excellence: The Step-by-Step Guide for Identifying Service Delighters and Mick Wilz, Director of Enterprise Excellence and Co-Owner of Sur-Seal Corporation. Mick, co-owner of Sur-Seal Corporation, began his own journey to personal and business excellence about five years ago by Read More …
Everyone is told to tell stories. In sales and marketing area, we are told that to have people listen to us and remember what we say, frame it in a story. But it doesn’t seem that a lot of people ever get any training in stories or how to construct good stories. I asked next Read More …
How many times have you walked away from a sales presentation wondering why the customer just did not get it? Why can’t they see the advantage in our product or service? What prevented them? We often here words mumbled like budget constraints or future considerations. We might hear that they have decided to focus energies Read More …
Ideal Marketing is No Marketing Ideal Sales is No Sales What is Ideality? As defined in the book, Systematic Innovation: An Introduction to TRIZ (Theory of Inventive Problem Solving) co-authored by John Terninko: Ideality is defined at the sum of a system’s useful functions divided by the sum of its undesired effects. This theoretical measure Read More …
I am a big advocate of standard work, though I might have a different take on it which you can view in this post, Holacracy, Zappos and Standard Work. I always like to get other viewpoint on the subject and in a past podcast with one of my favorite Lean people, Drew Locher, I had Read More …