And So This is Christmas
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Tag: Design Innovation
The New Org Chart for Customer Engagement
The Customer Experience will mimic the Employee Experience! Infographic: Watch A Company’s Management Team Mutate Over 4 Years: Unless you’re self-employed, we’re all cogs in a larger machine. The problem can be, how do you track that machine’s anatomy? How do you know what a “restructuring” really looks like, beyond that your middle manager has Read More …
The Technology of Storytelling
“In 6,000 years of storytelling, people have gone from depicting hunting on cave walls to depicting Shakespeare on Facebook walls.” (Joe Sabia) iPad storyteller Joe Sabia introduces us to Lothar Meggendorfer, who created a bold technology for storytelling: the pop-up book. Sabia shows how new technology has always helped us tell our own stories, from Read More …
Dave Gray’s Connected Company Interview
If a factory never puts out the same thing twice it’s actually really a service, isn’t it? When I say, "Everything’s a service," or when I start talking about Service Dominant Logic. What I mean is starting about 1940 the percentage of the economy that’s based on services as opposed to manufacturing has increased to Read More …
The Scholtes Canvas for Lean Marketing
“You don’t have to be a customer to be important. But, from a systemic point of view, each is a supplier, not a customer. The systems do not exist to serve their needs. Their role is to help systems serve the needs of the customers. When suppliers start seeing themselves as customers, the needs of Read More …
Standardizing Sales by Peter Scholtes
Sales and Marketing have never been against systemizing the process. They have been against being systemized by the process. Recently, I have been re-visiting the work of Dr. Edward Deming and a few of the people that he worked directly with such as Peter Scholtes and Brian Joiner. I am amazed at the clearness of Read More …