thru Adaptive Marketing Practices
Eric Reidenbach author of several books on Six Sigma Marketing, the most recent being Six Sigma Marketing: From Cutting Costs to Growing Market Share, has allowed me to offer my readers a copy of his newly published book, Best in Market. I think the book incorporates the overall essence of Six Sigma in marketing today. Read More …
Value Stream Marketing (This webinar program has been replaced by the following) Having Lean in your Sales and Marketing toolbox is the most sustainable advantage that you have in the marketplace. This 90-day program will create a continuous improvement program for your sales and marketing. The foundational work is in Lean, but you will find Read More …
From the Coding Horror Blog This leads to Boyd’s Law of Iteration: speed of iteration beats quality of iteration. You’ll find this same theme echoed throughout every discipline of modern software engineering: Unit tests should be small and fast, so you can run them with every build. Usability tests work best if you make small Read More …
John Holland and Tim Young have just co-authored a book titled Rethinking the Sales Cycle: How Superior Sellers Embrace the Buying Cycle to Achieve a Sustainable and Competitive Advantage. This book contains a detailed explanation of the three phases of the buying cycle popularized by Mike Bosworth in Solution Selling and had been created in Read More …
Dr Sami Bahri, DDS runs a private dental practice in Jacksonville, Florida. and is the first dentist known to utilize Lean Management techniques to continuously improve the delivery of quality dental care. Dr Bahri has been called “The Leanest Dentist on the Planet.” This implementation has benefited patients, employees, dental laboratories, suppliers, etc. In 2006, Read More …
For my Tuesday(January 12th) podcast this week, I had the pleasure of interviewing Dr. Sami Bahri the first dentist known to utilize Lean Management techniques to continuously improve the delivery of quality dental care. This implementation has benefited patients, employees, dental laboratories, suppliers, etc. In 2006, Bahri Dental Group provided the same amount of dental Read More …