Why should half of your marketing fail

The need for a high failure rate is in direct contradiction to many of my conversations. It is also against most people’s approach of trying to do everything right the first time. I was reviewing one of Donald Reinertsen older books, Managing the Design Factory. Reinertsen is simply a great author that takes what I Read More …

Innovative Development with Lean

Tim Schipper and Mark Swets were my guests on the Business901 Podcast. They are the co-authors of Innovative Lean Development: How to Create, Implement and Maintain a Learning Culture Using Fast Learning Cycles. I have been quite intrigued by their book and if you listen to the podcast I would encourage you first to download Read More …

Create Space, Agility & Create The Future

In Engineering Live I read an interesting article titled, “How manufacturers can prepare for post-recession profitability.” David Hatrick, a technology and innovation consultant with PA Consulting Group in Cambridge, UK, recommends that manufacturing companies adopt a three-pronged strategy in order that they can emerge from the downturn as winners. His strategy is: create space; create Read More …

Key Marketing Concepts from Korean War

From Wikpedia: Boyd’s key concept was that of the decision cycle or OODA Loop, the process by which an entity (either an individual or an organization) reacts to an event. According to this idea, the key to victory is to be able to create situations wherein one can make appropriate decisions more quickly than one’s Read More …

The Lean Edge and Zen – 2 great topics discovered

This is a nifty project management tool based on Kanban principles that Jim Benson of Personal Kanban told me about during the recording of our podcast. . What is Zen? Zen is a simple and flexible application that draws on ideas from lean manufacturing to provide a new way of thinking about project management. Rather Read More …

Key to a Successful Kaizen Event, begin with a Holy Shit Moment!

When holding a Kaizen Event have you ever really taken the time to think thru the event and how you will hold people’s interest and more importantly how you will get them engaged? Managers may think that everyone has the same level of interest and are willing to participate and share openly. I think that Read More …