What a Small World we live in!

Social Media went through the roof this year and as I have mentioned before it is not going to get smaller, and especially not  in Indiana. Smaller Indiana has taken firm roots and RainFortWayne is doing the same. 2 Fellow Rainmakers, Lorraine Ball and Kyle Lacy have made significant strides in Social Media and the Read More …

Duct Tape Marketing EXCELerator Program

The Duct Tape Marketing® EXCELerator Program is specifically designed for entrepreneurs and business owners that want to take their revenues to the next level as soon as possible, but don’t have an in-house marketing department to help make that happen. Is This You? Chances are YOU ARE the marketing department and often find yourself achieving Read More …

The Ultimate Marketing System Explained

A quick video explaining the New Duct tape Marketing System. There is a twist to it. If purchased through me, I will get you a copy of Marketing Plan Pro. All that is required is a scheduling a Free 30-minute marketing consultation with me and I will give you the link.

Measuring Marketing Effectiveness

  A Survey of the MAPI Marketing Council Summary “CEOs are growing impatient with marketing. They feel they get accountability for their investments in finance, production, information technology, and even purchasing, but don’t know what their marketing spending is achieving.” Marketing measurement is a little bit of art, and a little bit of science. It Read More …

Best Practice = Marketing Plan Pro + Lean Six Sigma

Best Practice is an idea that asserts that there is a technique , method or process that is more effective at delivering a particular outcome than any other technique, method or process.  I have just completed a series of over 10 blog post showing the correlation between Marketing Plan Pro powered by Duct Tape Marketing Read More …

Cost of Quality

Craig Crook was Joe Dager’s guest on my show Connecting Your Passion. Craig’s company is a Learning Center and as Craig calls it -Learning faster than your competitors is the only sustainable advantage.  What is the cost of Quality? Technorati Tags: Lean ,Lean Marketing ,Lean Six Sigma ,Manufacturer Marketing ,Manufacture ,Marketing ,Duct Tape Marketing ,Six Read More …