thru Adaptive Marketing Practices
In this video, Joe Pine introduces the Progression of Economic Value, the foundational model for understanding the role of Experiences in the history of economics. It was first introduced to me in the The Experience Economy: Work Is Theater & Every Business a Stage by Pine and Gilmore. It is worth the time to hear Read More …
If you want execution, keep it simple!. From a business stand point, there are many more success stories, that are founded on simple, focused ideas, than complex ones. Lean Sales and Marketing is a very simple concept, it is a learn be doing approach. If you can master this, you will be successful in sales Read More …
The virtual world of the Lean Marketing Lab will open its doors (gateway) on Monday. November 21, 2011. This online community has been created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Read More …
Adrian Slywotzky is a consultant and author of several books on economic theory and management. He is best known for his work on profitability and growth, and for pioneering the concept of business design and business model innovation. Slywotzky’s has been a favorite author of mine and his books include Value Migration and The Profit Read More …
This presentation is an overview on how to implement EDCA (Explore – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work, an embedded video that discusses the book, This is Service Design Thinking: Basics – Tools – Cases and reference to another book, , Read More …
In a rare interview, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. Offering essential insights for creative leaders, the conversation touches on the power of passion and storytelling in getting ideas off the ground, why we should Read More …