thru Adaptive Marketing Practices
The next book in the Marketing with Lean Series will be the Lean Engagement Team. It will concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch points deep within the organization. The book Read More …
This is part 5 of a 5 part afternoon series depicting the mind maps that I have created on the books of Patrick Lencioni. His website and company, The Table Group offers additional information on these subjects. This mind map was constructed during the listening of the book, Getting Naked: A Business Fable About Shedding Read More …
What do customers want or need ? A permanent concern for entrepreneurs, designers, marketers and others seeking to innovate. Steve discusses methods for exploring both solutions and needs and he explores how an understanding of culture (yours and your customers’) can drive innovation. Some great thoughts on application and a nice “How to” video on Read More …
Using Design Thinking for Growth is a transcription of a the Business901 podcast, Design Thinker exposed as Left Brain Dominant. I am not sure if it was the title or the timing of the podcast (it was released around the 4th of July) but this podcast did not reach the listener-ship that I had thought Read More …
Gartner Group predicts Gamification will be a key trend that every CIO, IT planner and enterprise architect must be aware of as it relates to business. Quick Introduction: Gamification is the process of introducing game mechanics into activities to make them more game like. The Game Mechanics are principles, rules, and mechanisms that run a Read More …
The subject of Design Thinking and Service Design has become more and more prevalent in my thought process recently and many find those words somewhat fuzzy type thinking. But it is really targeted at people that want to become more humanistic in their way of thinking and from my viewpoint their sales and marketing process. Read More …