thru Adaptive Marketing Practices
Not all the time do I get the opportunity to create a Mindmap on an audio book but there have been a few special ones that I have. It usually occurs on the 2nd listen since I typically am listening to them while I am driving or walking the dog. Well this one has been Read More …
What do you find when looking from the outside in? Who are those people outside of your four walls? Customers! So how do you include customers in your Lean Sales and Marketing Cycles? By my definition your Lean Sales and Marketing Cycle mirrors your customer decision making process. When you are involved in a customer/prospect Read More …
Nick Coates of Promise Communities explains the fundamental rules that make co-creation possible. He shows how an idea that has been around for decades is being put back into the spotlight by communication technologies, and tells the audience what to expect for the future of this re-emerging discipline. I think Nick presents some definitive Read More …
I had the pleasure of doing a guest blog post on Tim McMahon’s Lean Journey blog and it was titled, Lean Sales and Marketing – Not without a new Toolset!. As the name indicates is discusses how you should look at applying Lean in Sales and Marketing with a little different set of tools, a Read More …
When you discuss Lean Sales and Marketing, PDCA Cycles and how Continuous Improvement can be used; people jump to a couple of basic conclusions. When you throw in additional words like quality, effectiveness and efficiencies they dig deeper and more often than not forget to take a ladder with them. Many of my writings even Read More …
In a recent blog post, It’s not your Grandmother’s Lean anymore! I introduced a few thoughts from Tim Ogilvie, CEO of innovation strategy consultancy Peer Insight new book Designing for Growth: A Design Thinking Toolkit for Managers. I would encourage you to visit that post before listening to the podcast and leave the diagram up Read More …