Managing Customer Value
An excerpt from: Duct Tape Marketing Your Marketing Organized One of the most difficult tasks for small business owners, when it comes to marketing, is organization. Until you start to look at marketing as one of the core systems in your business it will always feel like a disjointed and disconnected thing that you know Read More …
I was listening to Groundswell this week and they made an excellent point that I felt should be elaborated on. They simply state that you do not own your brand, your customer does? Not Hershey, Not McDonalds, Not GM, but the customer. I have always been a proponent of telling people the best money they Read More …
Seldom do I blog someone in their entirety but Mitch Joe at Twisted Image sent this post today that I thought was worth it. Why? I have had trouble communicating with many people in business through the social network. If a message comes from one it is blocked and you must register it to be Read More …
I was going back through some of my notes and seeing how a new product launch was “Tuned In”. I had not checked one of my blogs and I thought about doing it. Doug Karr had made this calculator based on the TunedIn book and it really is nice little tool to see if your Read More …
I hate re-blog a re-blog but Scott of Collective Wisdom should be complemented for bringing this post to me. We all want to create Buzz, nowadays an old term. Todays, word is VIRAL…How do you do it? “ScLoHo’s Collective Wisdom dedicated to Marketing, Advertising and the Creative Process“ – 1 new article Why do Read More …
Steve Jobs is a masterful presenter, but he wasn’t always. Presenting is learned, just like typing or any other business skill. What makes Jobs so good? Communications expert Carmine Gallo has a few ideas. In a recent Webinar sponsored by Citrix Online, Gallo shared 10 presentation tips he learned from observing Jobs. Make a plan Read More …