Managing Customer Value
One of my favorite areas of study is about Logic Models. The learnings that I have gained in understanding this discipline have significantly increased my marketing efforts with many SaaS companies. The ability of non-profits to build influencers and communities are much further advanced than traditional brand marketing. Take a look at this video, to Read More …
Creating a marketing plan on an A3, or a single sheet of paper in not much of a novelty. However, if you think for a moment about A3 reports and the traditional Lean Problems Solving A3, you will see a similarity on how I have organized the A3 Marketing Plan. In A3 Problem Solving, Read More …
In talking to Dan Markovitz, author of the new book Building the Fit Organization: Six Core Principles for Making Your Company Stronger, Faster, and More Competitive, I get the feeling that of the six principles in his book that the last chapter on The Coaching Triangle is the most important. An excerpt from this weeks Read More …
Joe: The most popular of all TWI programs is Job Instructions. I think you take a little different bend on it rather than just thinking of it for the worker. You talk about how it plays a role of developing leaders, can you expand on that? Related Podcast and Transcription: Using The 7 Kata Conrad Soltero: Read More …
In a past podcast, I asked a General Sales Manager of a global Fortune 300 chemical company of how they used Lean when a customer seemingly can find any product at any time for any price, and you can’t take the statements literally but there’s a little bit of truth in that. Have you seen Read More …
The resurgence or maybe recognition of the use of the The OODA Loop as a basis for much of the current ideas surrounding Iterations, Rapid Development Cycles and Decision Making. What makes the OODA Loop such a popular subject? When we first think of the OODA Loop we think of fast competitive cycles needed by Read More …