Managing Customer Value
Episode 1: The Leadership Framework John Latham of Systems Thinking About: John Latham combines experience and research to create flexible frameworks that facilitate the process of reimagining, redesigning, and transforming organizations. Some of the frameworks such as the Design Framework for Organization Architects™ emerged from practice and later tested and refined. Others emerged from research and further developed in Read More …
You expand on the use of questions, and that leading with the questions approach. That approach sounds good, but it’s not the easiest to do. I think it’s hard. You think it’s just going to be a natural process of asking those questions, but it’s extremely hard to do and especially I think when you Read More …
We collaborate externally and internally in our organization. It is something that we do to get things done. However, in this strange world we live in we often may collaborate one day and compete the next. Internally, we may fight another department for a needed resource. If you think we don’t, just sit in at Read More …
The Cynefin Framework is central to Cognitive Edge methods and tools. It allows executives to see things from new viewpoints, assimilate complex concepts, and address real-world problems and opportunities. Using the Cynefin framework can help executives sense which context they are in so that they can not only make better decisions but also avoid the Read More …
A recent Blog post, We’re all marketers now in the McKinsey Quarterly discusses how engaging customers today requires commitment from the entire company and a redefined marketing organization. They say marketers have been adjusting to this new era of engagement through increased Web expertise and have simply found that to be not enough. In a Read More …
This is a transcription of the Business901 podcast, Connecting Social Media and Traditional Marketing thru Measurement podcast with Guy R. Powell co-author of the new book,ROI of Social Media: How to Improve the Return on Your Social Marketing Investment. His company, DemandROMI, (www.DemandROMI.com) is based on helping marketers and business executives to take these critical Read More …