thru Adaptive Marketing Practices
In the past, I have written about using the Lean trio of SDCA, PDCA, EDCA with an umbrella of CAP-Do or in Non-Lean terms; Standard Work, Continuous Improvement, Design Thinking (Exploration), and Reflection. In the book, Cracked it!: How to solve big problems and sell solutions like top strategy consultants, the authors lay out their Read More …
Adopting a systems perspective makes visible many of the hidden complexities operating in an organization that might be important targets for change. Reviewing from a system point of view helps generate a set of hypotheses that form the basis for our marketing experiments. This, in turn, guides our efforts to be tested, organizes results from Read More …
I often use Kim and Mauborgne’s (Blue Ocean Strategy) Pioneer-Migrator Map as a beginning step in identifying customers and organizing clusters for engagement and exploration. It is certainly not meant to be a direct comparison but it offers a unique view of the material. I like to look at growth opportunities through real people, and clustering from the known Read More …
The Funnel of Opportunity is my interpretation of successful marketing practices today. It is an idea about understanding spaces and eventually shaping them through a knowledge building process. Clusters and their edges attach as knowledge and experiences become relevant. This relevancy can be acquired through people, platforms, process or product/service. LinkedIn Articles Knowledge Vee: https://lnkd.in/eduEU9w Read More …
Could you stand on a balcony at a gathering and pick the one person or the next 5 you would want to have a conversation with? Would they want to have one with you? Conversion is a result of relevance. Relevance opens the doors to experiences that matter, surprise, and bring value to our prospects Read More …
Digital Marketing has made it so easy and automated. We have all been here. We start out creating a landing page, give away something of “value” and dump the contact into an 8-piece auto-responder over the next 15 to 30 days and then transition them to our regular email base to keep in touch. We Read More …