Managing Customer Value
This is part 5 of a 5 part afternoon series depicting the mind maps that I have created on the books of Patrick Lencioni. His website and company, The Table Group offers additional information on these subjects. This mind map was constructed during the listening of the book, Getting Naked: A Business Fable About Shedding Read More …
Do you think that some ground work should have been laid before they got to this discussion. Always remember your biggest challenge in sales is usually clarity. Make sure your prospects are ready for higher math before taking them there. It’s not their fault for not understanding. It’s yours. Right pop? Related Posts: The 7 Read More …
This particular document covers Operational Excellence and how one would get started. Robert Stapp of OP-EX Direct Results was in the hot seat answering the questions. An excerpt from the transcript: “It’s when you decide that you want to move from being a good company to a great company. That’s when you say to yourself: “OK. Read More …
In most Drip Marketing, you send information based on the customers response to a particular action of yours. But as many of you know, I love to look at the SCAMPER(See Below) approach to many things and it is a perfect companion to a Drip Marketing Program(DMP). But what I wanted to concentrate on today Read More …
Ever have a p roject over budget? Even if you monitor costs regularly, you may not always know if you are trending over your budget. First of all, you rarely spend money at a constant rate. So, you need to understand what you expected to spend during the period, as well as what you actually Read More …
The Internet is a strange animal or maybe it is just STRANGE TO ME. But trying to make sense out of this, I found a couple important domains that fit into my marketing plans and purchased them. Now, what do links do for me! I am not quite sure but I do think when you Read More …