Managing Customer Value
Leon Berg is a founding member of the Ojai Foundation, an educational sanctuary in the Upper Ojai Valley of Southern California. He is a Senior Trainer of the Ojai Foundation’s Center for Council Practice, and has been facilitating Council groups in the U.S. and abroad for over 20 years. In 2001, he went to Israel Read More …
Recently I wrote a blog post, Value Stream Mapping should be left on the Shop Floor that some people took as a reflection on Value Stream Mapping versus my real intentions focused on the efforts of many consultants trying to force fit Lean into sales and marketing. I have certainly been guilty of that at Read More …
This Ted video offers some great ideas about design in a a spectacular (and often quite funny) slide deck of surfer-turned-designer David Carson work and found images. He also exposes some surprising description of several prominent magazines handling of sensitive media. Lean about Design, Discover and Humor and not in any particular order. Related Information: Read More …
This is a timeless Ted talk from 2003. Design critic Don Norman turns his incisive eye toward beauty, fun, pleasure and emotion, as he looks at design that makes people happy. He names the three emotional cues that a well-designed product must hit to succeed. For marketers and designers alike. Related Information: Is Viral Still Read More …
When I start talking about speeding up the sales cycle the initial reaction is that the sales cycle is controlled by the customer and there is just not much we can do about that. I usually counter with, most companies understand that there is an average sales cycle time and if we just agree that Read More …
Ingenious isn’t it. More than 13 million people across the world have discovered Kingdomality, an extraordinary way to learn about others, maybe more than you thought possible. This is a book you’ll want to share with everyone from the CEO to the newest entry-level hire. I have used this simple survey many times working with Read More …