thru Adaptive Marketing Practices
In my own little celebration this week for the book The Power of Pull: How Small Moves, Smartly Made, Can Set Big Things in Motion by John Hagel, John Seely Brown and Lang Davison, I am doing a series of blog post and offering comments on how this book has influenced my thoughts. This book Read More …
The world has changed. No longer can we be selling like we thought of in the past. Now, it really takes a team effort. Our differentiation is less in the product/service we offer but more by the services and support that our organization delivers in the use of our product. The Discipline of Market Leaders: Read More …
It seems like an opportune time. They are getting squeezed from a lot of directions. And just like the auto industry, they are one of the most visible industries that we point towards to lead us out of the recession. Lean may not be the savior but from the description Scott Sedam, President of TrueNorth Read More …
The traditional marketing funnel built on a theory of manipulation is gone (Kill the Sales and Marketing Funnel). In this recent blog post, I discussed the Lean Marketing: 2-Step Marketing Funnel and how you are either marketing or selling. Evidence enough that it is becoming widely accepted that 70% of the customer decision is already Read More …
More than a Design Tool When we think of Lean 3P are minds drift automatically to Lean Design and Lean Product Development. That is the purpose of it; Production, Preparation, Process. As a result, we deliver not only a better product/service to the customer but also to our own internal organization. However, unbeknownst to me, Read More …
My original gateway to Lean came from the systems thinking perspective developed by Peter Senge in The Fifth Discipline: The Art & Practice of The Learning Organization and Kaplan and Norton’s, The Balanced Scorecard: Translating Strategy into Action. In between Lean and Systems Thinking, I spent some time with Six Sigma because Jack Welch and Read More …