Managing Customer Value
The book itself will not spawn a lean transformation or a significant culture change within your company. It is a workbook, that I would use to introduce and guide me through the A3 process from a marketing perspective. It provides a background on A3, explanation of terms and many of the tools of A3, questions Read More …
The ability to ask good questions is essential in today’s world. However, as Stephen Covey categorized in one of his 7 Habits; “Seek first to Understand, then to be understood.” Or another way Dale Carnegie phrased this, “To be interesting, be interested.” To accomplish this, I think one of the areas that most of could work Read More …
I think Lean is the best way to scale a company. Not only does it gives us that inside and outside learning perspectives, but it also helps us manage three Lean learning concepts; SDCA, PDCA, and EDCA. It allows us to dedicate a portion of our work to what we are doing well (SDCA=Standard Work), Read More …
What if we stop trying to solve problems for customers? What if the customer left with the thought of What If? Problem-solving has been commoditized. It is an idea that has been widely spread with a great deal of research. A few examples: Dan Pink aspires to this thinking in his book, To Sell is Human that problem-solving Read More …
Why not simplify the process and use an established methodology, a way of thinking to your business? Don’t leave good ideas fail because of a poor process. Processes are not easy. Change is not easy. Lean will not offer you a step by step process to make growth work. Lean only offers a better opportunity Read More …
Marketing with PDCA was the 2nd book in the Marketing with Lean series and is available for free. No reg, just download it from this page link: https://business901.com/e-books/marketing-with-pdca/ A quick review: [slideshare id=8942645&doc=mwpdca-110820204801-phpapp01]