thru Adaptive Marketing Practices
Roger Schank wrote a book, The Creative Attitude: Learning to Ask and Answer the Right Questions: a few years ago that still is one of the better books that I have found on asking the right questions. From an Amazon review, “He describes how we think unconsciously using scripts. It is when this script fails do Read More …
Think of all the things we need to deal with in sales: Present and future priorities Problems and Needs Gains and Opportunities Relationships and Influencers Technical Opinions People and Resources Money and Budget allocations Upcoming Schedules This list is just the tip of the iceberg, and all these are continuously changing. Salespeople have to be Read More …
I asked Patrick Waara of Xerox about swarming being used as an Agile response when someone’s in trouble in the middle of an iteration. I followed up with, “When does someone raise their hand or does the Scrum master determine that you need outside help and talks with the other Scrum masters? How do you Read More …
I asked Mike Osterling, “Does it really happening where people are spending 50 percent of their time on defining a problem?” Mike has worked full time for over 15 years applying the Lean concepts in manufacturing and office environments. He can be found at Osterling Consulting. Related Podcast and Transcription: Lean and A3 Thinking An Read More …
Laura Busche ‘s book is based on the Lean StartupTM principles and is titled; Lean Branding (Lean (O’Reilly)). It is part of the Lean Startup series of books by O’Reilly. I found her perception of marketing very aligned with mine and at the very start of the podcast asked her to differentiate her way of Read More …
The new way of thinking about innovation is not limited to a great product/service idea says Blake Masters, co-author of Zero to One: Notes on Startups, or How to Build the Future. Related Podcast and Transcription: A Path For Future Innovation An excerpt from the podcast: Joe: One of the things I really liked about Read More …