thru Adaptive Marketing Practices
One of the true experts in the Lean Accounting world is Jim Huntzinger. He has over twenty years experience developing Lean enterprises through system design and development, implementation, and guiding organizations both strategically and tactically through the transformation process. He is Founder and President of Lean Frontiers. Entire Transcription and Podcast: Leading with Lean Accounting Read More …
An excerpt from my interview of Ross Maynard. Ross has worked as a coach and consultant with a wide range of British and European organizations for over 20 years. Entire Transcription and Podcast: Managing Value Streams in Lean Accounting Joe: I think it makes so much sense of building the organization from the value you Read More …
Is Selling a Team Sport? I think so, and so much so that I wrote the eBook, Lean Engagement Team. In the book, I concentrate on the development of a sales and marketing structure that can support customer engagement through out the organization. This structure will be self-organizing at times and provide for customer touch Read More …
Dr. John Terninko has integrated his diverse experience base (electrical engineering, operations research, organizational development, teaching, continuing education and management consultation) to develop a unique intervention style for organizations. Transcription and Related Podcast An excerpt from the Podcast/Transcription: Joe: What’s the connection between all three of them? John Terninko: Take a Venn diagram, and I Read More …
The challenge many organizations have is separating or differentiating themselves from the competition. We have discussions about our unique value proposition or unique selling point but with many organizations once they get down to explaining it, it all sounds the same to the customer. It seems that everyone can be anyone with “good marketing”. Looking Read More …
How much of your business innovation focuses on ease of use versus being on the cutting edge? How much of Apple’s success was a result of making things simpler to use versus being innovated? Few Apple products were first to market; they usually were 3rd or 4th to market. However, they always excelled at USE Read More …