thru Adaptive Marketing Practices
Kaiser Fung is a professional statistician with over a decade of experience applying statistical methods to marketing and advertising businesses. His acclaimed blog, Junk Charts, pioneered the critical examination of data and graphics in the mass media. Kaiser is my guest next week on the podcast and this is an excerpt from it. Kaiser recently Read More …
I wrote several blog posts early this week, Empathy is the Fundamental Principle of Understanding. and Hi-Octane Innovation for your Brain that discussed several uses of meditation. I said in one blog post: Few of us will argue over the power of meditation. It can prove beneficial by providing us clear thought and more energy. Read More …
In my Lean Sales and Marketing work, I have become quite intrigued with the CAP-Do Cycle and Scenario Thinking. You can find out more information on the Lean Sales Method page and Planning with Scenarios. Both of these methods have taken traditional Lean thinking, and we might say turned it on its head. Instead of Read More …
The traditional marketing outsourcing strategy is that you will find someone or an agency that has done wonders for friends of yours or can produce an outstanding portfolio of accomplishments. You will interview them, and those items of brilliance will be demonstrated. You will hire one, and they will probably deliver outstanding content. You may Read More …
Sales and marketing can no longer operate in a vacuum. It has become a process output that intertwines across many of the departments within the organization. As companies have become flat, their decision making is increasingly being done by committee. As a supplier, you must mimic your customer decision-making path and as a result your Read More …
We played around today looking for an exercise to use in an upcoming workshop. We wanted something that demonstrated working from you core value proposition and using an incremental growth strategy. I have been influenced by Chris Zook’s work, which is outlined in Repeatability: Build Enduring Businesses for a World of Constant Change and Profit Read More …