thru Adaptive Marketing Practices
Steve Portigal (@steveportigal) author of Interviewing Users: How to Uncover Compelling Insights is next weeks podcast guest. Steve is fascinated by the stuff of a culture – its products, companies, consumers, media, and advertising. As he says, all these artifacts and the relationships between them are the rules that define a culture — the stuff Read More …
Irene Etzkorn, my guest on the Business901 podcast What it takes to Simplify, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Read More …
We are all familiar with the thought of Outside the Box thinking and brainstorming. Methods that surprisingly are not all that productive. However, the alternative is something called TRIZ which to a sales and marketing guy, like me, seems way over complicated. A nice diagram and a simplified explanation of the process are contained in Read More …
I have been a Dan Pink fan for many years. His latest book, To Sell Is Human: The Surprising Truth About Moving Others, did not overwhelm me with new knowledge. I felt that the book was the sales version of his previous book, Drive: The Surprising Truth About What Motivates Us. There is not anything Read More …
This is a transcription from the podcast, Are you Plusing your Show?, with Doug Lipp. Doug is a world-renowned speaker and acclaimed expert on customer service, leadership, change management and global competitiveness. Doug recently published a book, Disney U: How Disney University Develops the World’s Most Engaged, Loyal, and Customer-Centric Employees. Disney U reveals the Read More …
Irene Etzkorn, my guest on the Business901 podcast, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Conquering the Crisis of Complexity Read More …