thru Adaptive Marketing Practices
In a recent blog post, A Teaching Resource for Design Thinking, I discussed the seven principles of Dr. Charles Burnette’s IDeSiGN. It is Design Thinking course he created for children. He freely shares this information on his website idesignthinking.com. Dr. Burnette is my Tuesday podcast guest and I think you will find him entertaining and Read More …
The Lean Marketing Lab opened several months ago. It is an online community created to further the cause of bringing continuous improvement to sales and marketing. The foundational work is in Lean but you will find a flavor of Service Design and Design Thinking intertwined. Recently, I have moved the Marketing with Lean Series of Read More …
In the podcast An Uncommon Way of Thinking about Service Design, Anne Morriss discusses the four universal truths outlined in her book, Uncommon Service. The four truths are: You can’t be good at everything. Someone has to pay for it. It’s not your employees’ fault. You must manage your customers. This is a transcription of Read More …
Behind every decision to buy–whether the item is a service or a product, an argument or an idea–is an unspoken emotional motivation. This is the hidden agenda. Says Kevin Allen, author of the book called The Hidden Agenda: A Proven Way to Win Business and Create a Following. Kevin was my guest on the Business901 Read More …
Take away all the fluff in sales and marketing today and I believe the single most important aspect that will determine your long term success and sustainability in the marketplace is your role in participating in your customer’s playground. When I say this, most people think of experimentation, prototyping or even call it a specific Read More …
A few months back, I interviewed author, Joe Pine where we discussed the digital frontier and augmented reality. Joe, along with co-author Korn provide a new tool The Multiverse™ that helps your organization to search the Infinite Possibility of value creation that lies on the digital frontier. Several examples of this magic are shown below. Read More …