Random Collection of Marketing Slides, Lean, Action Research
A collection of sales and marketing, marketing research slides that I posted over the last few months on LinkedIn primarily. [slideshare id=128385726&doc=resources-190118125344]
Tag: Lean startup
Difference Between Hacking and Experimentation
Many of us will make a business case for our next marketing campaign (experiment), but few will take the time to create a prediction. A prediction enables us to identify the one or two things that really matter while providing both constraints and flexibility. In scientific terms, we call it a hypothesis. The dictionary definition of Read More …
CAP-Do eBook Free Download, No Registration
The process of CAP-Do originated from the work of Yoji Akao in his Hoshin Kanri and QFD work and later reinforced in Brian Joiner‘s work taking my Lean Thinking to a new level. The idea of Turning Reflection into Action (InfoGraphic on Slideshare) allowed me to use Lean as an emergent process. What makes CAP-Do Read More …
Turning Reflection into Action
Turning Reflection into Action using the Lean Process of CAP-Do The Lean Process of CAP-Do is how I initiate most projects. It creates a path towards capturing standard work, deciding what we what improve on, what we want to explore and not to be forgotten what we want to stop doing. This outline provides an Read More …
Is Research the Best Way to Create Opportunity?
In recent years innovation has led the way. There have been great strides made in how to bring products to market and in innovation itself. However, even with these great strides, there has not been a significant improvement in success rates, at least from what I have seen published. In my experience working with startups and even Read More …
Let’s make Lean Simple Again
I was taught Lean is simple: Find a problem, Solve a problem. It really is that simple to get started. Using my interpretation of Lean thinking, we start by: Capture what you are doing (CAP-Do) Create your Standard Practice (SDCA) Take one of those practices improve on it (PDCA) Try something new explore (EDCA) The percentage Read More …