Managing Customer Value
Drew was my guest on the Business901 Podcast. Our talked centered around how Drew uses the Lean tool of Value Stream Mapping. I think you may be surprised by a few of his answers. Drew is currently Managing Director for Change Management Associates. CMA provides Lean Enterprise Consulting and Organizational Development services to industrial and Read More …
Leonardo daVinci did it, Aristotle did it, should you? Mind mapping is widely understood term but few people utilize it. I am amazed that even in our school systems that it still does not replace linear note taking. Mind Map represents the best of both worlds by resembling the visual aspects of a flow chart Read More …
There is a lot of dispute about Value Stream Mapping software, and whether it should be used or not used. Most Lean practitioners will tell you that early introduction into converting your Value Stream Map into a computer generated document will hurt the overall flow of the procedure and be a detriment to the brainstorming Read More …
This video series will explain the process I use in building a Lean Marketing House. This particular segment is a overview of applying Value Stream Mapping to Marketing. It centers more on the marketing then actual VSM principles. The entire series will be posted during this week. Related Information: The Pillar Worksheet Lean Marketing House Read More …
In the book, Learning to See by Mike Rother and John Shook, they recommend a mapping tip of beginning the Value Stream Mapping process by walking downstream from the customer end. This way, they say you will begin with the processes that are linked most directly to the customer. As I was reading, actually re-reading Read More …
Value stream mapping is a tool that helps you to see and understand the flow of material and information as a product or service makes its way through the value stream. Value stream mapping is typically used in Lean, it differs from the process mapping of Six Sigma. A value stream map will take into Read More …