thru Adaptive Marketing Practices
Irene Etzkorn, my guest on the Business901 podcast, is a worldwide authority on simplicity. As executive director of Simplification, she built the Simplification practice of Siegel+Gale. Her clients include the nation’s top banks, brokerage firms, insurance companies, utilities, and health care providers. Irene and Alan Siegel have recently authored Simple: Conquering the Crisis of Complexity Read More …
An Organization is an inorganic construct. That is why organizations struggle building community. It seems the harder we try, the more difficult it is. Listen or watch as Rosetta President Tom Adamski explains how communities and relationships are transforming the way companies do business. Tom drives Rosetta’s fast growing Commerce business and oversees Marketing and Read More …
For decades, Irene Etzkorn and Alan Siegel have championed simplicity as a competitive advantage and a consumer right. Consulting with businesses and organizations around the world to streamline products, services, processes, and communications, they have achieved dramatic results. Simple is a groundbreaking and invaluable guide to achieving the three fundamental principles of simplicity: clarity, transparency, Read More …
That philosophy is found in the phrase that Walt Disney started and everybody in the Disney Organization knows. It is called “Plusing the Show.” Walt would say: “We have to keep plusing our show, if we ever lose them, meaning the guests, it will take us 10 years to get them back. This is an Read More …
Show a little respect for your customers and don’t use value stream mapping in the sales process. The problem is mapping becomes a prediction of what someone might do. We typically take that “prediction” and that “might” and turn them into a guide and should do. We end up trying to manage our customer through Read More …
Business Process Management is more than an IT function. It is how we go about our work as an organization. Theodore Panagacos, a former Management Consultant with Booz & Company explains this and how BPM works with Lean and Six Sigma in his book The Ultimate Guide to Business Process Management: Everything you need to Read More …