thru Adaptive Marketing Practices
Dr. Gary Klein joins Doug Miles on “Book Talk” to talk about his book “Seeing What Others Don’t” (www.dougmilesmedia.com). I am a REALLY big fan of Dr. Klein and his latest book, Seeing What Others Don’t: The Remarkable Ways We Gain Insights, is not an exception. The interview above is a good overview of what Read More …
I use to believe that marketing funnels, value stream maps, process mapping and to some extent customer journey maps would work in present day sales and marketing processes (Value Stream Mapping should be left on the Shop Floor). I am not saying they won’t, but I have taken a completely different approach over the past Read More …
In the podcast with Jeff Anderson, the catalyst behind the Lean Change Method, we discussed the Lean Change Techniques he has deployed at Deloitte. More information is available about the Lean Change Method at http://agileconsulting.blogspot.com/. Jeff leads the Deloitte Lean market offering, providing advisory, transformation, and change management services to software technology based organizations, helping Read More …
Inspired by a family lineage of inventors dating back five generations, Sarah Miller Caldicott, a descendant of Thomas Edison, innovation author and CEO of Power Patterns has been engaged in creativity and innovation throughout her life. Sarah spent the first 15 years of her 25-year career as a Marketing executive with Global 500 firms including Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
Barry A. Berkus, A.I.A., UCSB and USC alumnus, is the founder and President of B3 Architects and Berkus Design Studio. He has remained on the forefront of design in the US and abroad for over forty-five years. His offices have spanned across the globe, in locations such as Malaysia, Japan and Australia, and have received Read More …