Starting Point for Lean Sales & Marketing

My best approach has been to simply start with developing a culture of PDCA and teamwork through a mini – Hoshin Kanri type plan or the use of the The 4 Disciplines of Execution. I have included a step by step guide called, My First PDCA. This guide can  be used by one leader with Read More …

Lean Marketing Game from the Inside-Out.

Seldom will you hear me utilize the phrase from the Inside-Out. In fact, after discussing Visioning in most workshops I pass out some (play) guns and ask to be shot if they hear those words at any time the rest of the day. However, there is a time and place to view sales and marketing Read More …

It all starts with a Vision!

In this weeks podcast The Aroma of a Good Vision, I asked Ari Weinzweig, CEO and co-founding partner of Zingerman’s in Ann Arbor, MI to share the “secrets” that have helped take Zingerman’s from a 25-seat, 4-person start up to a nationally known, $40,000,000-organization employing over 500 people. He said it all starts with a Read More …

Standard Work and Customer Focus Together

In next week’s podcast with Steve Bell, the founder of Lean IT Strategies LLC, we discuss more than just Lean IT. We ended up talking (see the excerpt below) through much of the podcast on the context Lean seems to have; the ability to adapt while staying firmly rooted in its principles. Joe:  Does it Read More …

Value Chain Thinking, not Rocket Science

However, The majority of businesses struggle to apply it and when they do they often fail. There are some simple tips that senior managers should consider before taking the plunge – don’t try and do it alone (collaboration means sharing the journey – where to go and how to get there), don’t try to do Read More …

Lean Sales and Marketing Summit is Quickly Approaching

In preparation for this Dwayne Butcher of the hosting organization, Lean Frontiers wrote this in a recent newsletter: Marketing activities such as developing promotion programs, branding, developing ads and writing copy are seen as creative processes that don’t lend themselves to systematization without losing the ability to think outside the box. Most efforts to improve Read More …