Managing Customer Value
The virtual world of the Lean Marketing Lab will open its doors (gateway) on Monday. November 21, 2011. This online community has been created to further the cause of bringing continuous improvement to the sales and marketing community. The foundational work is in Lean but you will find a flavor of Service Design and Design Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
When I use this term, it is based on a simple theory that Teamwork Is an Individual Skill. In this book by Christopher Avery he describes a team as a group of individuals responding successfully to the opportunity presented by shared responsibility. Paraphrased from the book: Your ability to create high quality, productive relationships is Read More …
Lean Sales and Marketing is built upon the philosophy that there has been a subtle shift to knowledge as the way to engage, develop and retain your customer base. The sales and marketing team must act as a vehicle to cultivate ideas not only within their four walls but more importantly from their customers and Read More …
At the end of the interview for my upcoming podcast with Derek Pillie, a fifteen veteran of the political campaign trail, we went over a few additional thoughts. Related Information: Political Campaigning – Strategy Update What political campaigns can teach business Lean Six Sigma for Government