Managing Customer Value
A Lean Approach to Marketing Lean processes have changed the way we think about manufacturing. It has become one of the most embedded practices of manufacturing and is based on these five core concepts: Specify value from the standpoint of the end customer by product family. Identify all the steps in the value stream for Read More …
This is a collection of Business901 Podcast Transcriptions that focus on Traditional Marketing concepts. Or, as we might say without Social Media component. Guest include Malcolm McDonald, Joe Pine, Laura Busche and many others. Traditional Marketing Stacks are a new way to organize your own publications, as well as any other publications that you find Read More …
Lean Marketing may be a fuzzy concept to some, can you explain your approach and how it applies to the typical organization? In my thinking, Lean Marketing still has it’s genesis in the 5 basic principles of Lean. However, I take a slightly more outside in approach in explaining it. More what I would call Read More …
(2) One-hour Sessions on Consecutive Days When most Lean Organizations try to introduce Lean to sales and marketing they seldom take the time to develop Lean Thinking. They first start trying to apply the tools of Lean or trying to build a culture of Lean. It is a very difficult thing to do. Using the A3 Read More …
I asked that question of David Meerrman Scott, author of 10 books with the most popular being the classic,The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly. This book is now in its 5th edition and nearing 1 Read More …
The GET CLIENTS NOW! (tm) program is a marketing system that works over and over again. It is specifically designed for professional services and I have found it ideal for Freelance Developers and Designers. I have not found a program that can develop and implement a marketing plan quicker. if you want immediate business you must Read More …