Managing Customer Value
Webinar Registration Free Webinar…Lean Sales & Marketing: Title: Lean Sales & Marketing: The Final Frontier for the Lean Enterprise? Date: Friday, May 6, 2011 Time: 2:00 PM – 2:30 PM EDT Cost: No fee. https://www1.gotomeeting.com/register/536606993 Why is Lean Sales & Marketing the Final Frontier for the Lean Enterprise? Marketing activities such as developing promotion programs, branding, Read More …
In Lean Marketing, I discuss the use of a Sales and Marketing team as a cross functional group whose number and expertise is derived from the decision making path of the customer. The team is first and foremost the listening post for the customer (prospect) that enables them to provide the customer with the information, Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
The traditional way of creating sales used by individuals and even by large organizations is a natural sales progression commonly called a marketing funnel. I have written many times about this and summarized it in this recent post, Kill the Sales and Marketing Funnel. There are many adaptions to this model but typically begins with Read More …
Lean technology has now evolved from the manufacturing floor to the whole enterprise. Many companies have found real value in applying the fundamental concepts of Lean throughout the organization. The lean concepts of Kaizen, PDCA and the tools such as Pareto Charts, 5 Why’s and even Poka Yoke are commonplace. As a result of discussing Read More …
In Lean Marketing, there are three primary roles for the development and management of Lean Sales and Marketing process. It is the Value Stream Manager, the Team and the Team Coordinator. The roles and responsibilities are similar to the three roles used in Scrum which are the Product Owner, the Team and The Scrum Master. Read More …