Managing Customer Value
Recently on a podcast I had with Chad Smith of the Constraints Management Group I asked the question, “Why did McGraw-Hill come to Carol and him to write the new edition of Orlickys Materials Requirements Planning 3/E?” He told a very interesting story which I paraphrase below: The problem is that the market really doesn’t Read More …
I have to preface this saying that this is pure conjecture on how to sell to Toyota. I have no product or client at this time considering doing this. If you do have a product or service that would like to try this approach, please feel free to contact me. My door is open. I Read More …
Samuli Pahkala used this A3 for creating a presentation for the World’s Best Presentation Contest 2009. This is a great example of how to use an A3 in a marketing project. Another example is my proposal A3 that is on display on slideshare. A3 – Toyota’s way of solving problems and creating plans A3 is Read More …
Lean Marketing is the Future of Marketing Released as an ebook, Lean Marketing House is now available on the website. “When you first hear the terms Lean and Value Stream most of our minds think about manufacturing processes and waste. Putting the words marketing behind both of them is neither creative nor effective. But the Read More …
This is the audio section of the program I use to provide the basis for Customer Value in my Lean Marketing programs. The series serves as a template for organizations needing to change from a customer satisfaction focus to a customer value focus. It has been deployed in a number of Fortune 100 and Fortune Read More …
Peter Drucker moved management away from the the command and control theories of the past bringing the concept of setting objectives and allowing teams to work toward them to management practices. In Lean Marketing practices, I advocated the use of Value Stream Mapping Process to identify: Customer’s Decision Making Path Sales and Marketing reaction to Read More …