Managing Customer Value
One of the best things about developing a Marketing Kanban is it allows you to create a separate cadence for each marketing segment. The old saying is Different Strokes for Different Folks. Why should marketing be any different? The Value Stream Marketing diagram symbolizes exactly how important a cadence is. I use a typical Scrum Read More …
What keeps your attention? As a small business owner do you find yourself struggling to stay on top of your marketing, always something else to do? I would recommend to establish an effective marketing program that you create a game out of it. Creating a visual process with your Marketing Kanban can effectively do that Read More …
An overview on applying Lean Six Sigma to the marketing process. Many people question whether you can apply Lean and Six Sigma to the marketing process. I think the question may be: Is your marketing team disciplined enough? Related Posts: The Pull in Lean Marketing Six Sigma Marketing Lessons from Eric Reidenbach
The Mirror Marketing eBook describes an alternative way of looking at your marketing funnel…from your customer’s perspective. Please contact me for a copy.
Created a short e-book on Mistake Proofing your Marketing by using the Lean tool of Poka-Yoke. The e-book is not meant to be a complete diagram of Poka-Yoke but an alternative approach to help facilitate and create some additional ideas on how to improve your marketing. The download is no longer available. Related Posts: Agile, Read More …
The need for a high failure rate is in direct contradiction to many of my conversations. It is also against most people’s approach of trying to do everything right the first time. I was reviewing one of Donald Reinertsen older books, Managing the Design Factory. Reinertsen is simply a great author that takes what I Read More …