Managing Customer Value
I wrote these steps several years ago. In Monday’s post, I will update these 7 steps to my current thinking. I wonder how much has to be changed. Any suggestions? Develop a Customer Persona. Remember, though the commonality does have to be centered around your product/service, you may find out drawing a stick person and Read More …
UBM TechWeb CEO Tony Uphoff is interviewed by Scott Vaughan on a trend that may be critical for technology marketers, Marketing as a Service (MaaS). Marketing as a Service has some interesting connotations. First thoughts might be directed towards outsourcing. Which may be the more traditional way of thinking about Marketing as a Service. I Read More …
Before the podcast, Design Think Your Way to Sales with Régis Lemmens,at Sales Cubes, we had a discussion about applying Service Design Thinking, Scrum and Agile to sales and marketing. The conversation turned into a discussion about this drawing on my website. It is reflective of a Scrum sprint. Scrum is an iterative, incremental framework Read More …
If you have not listened to this podcast with Art Byrne, you should. Podcast: Lean as your Business Model w Art Byrne Transcript: Lean as a Business Model The Lean Turnaround: How Business Leaders Use Lean Principles to Create Value and Transform Their Company Review layout for Hoshin Kanri Planning in implementing Lean in Sales Read More …
Having a little fun this week and offering the Marketing With Lean 5 PAK as a contest on Facebook. After every 50 likes I will randomly choose a winner. Next Winner chosen at 500 Likes Be Eligible to Win Marketing With Lean 5 PAK
People struggle with Lean in knowledge work, services, sales and marketing because they don’t believe that many of the fundamental concepts of Lean, such as Standard Work can apply to the S & M discipline. If you review the slide shows under the Lean Engagement Team section on Slide Share, I think you will find Read More …