Managing Customer Value
This is a collection of Business901 Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Social Media Stacks Stacks are a new way to organize your own publications, as well as any other publications that you find interesting. For your own publications, after you are done publishing them, Stacks are an easy way for Read More …
Clara Shih, CEO of Hearsay Social, shares her wisdom on the most exciting innovations of 2013. According to this video by LinkedIn, the most exciting innovation for 2013 is the maturation of social media for business. I am a strong believer in using social media both for marketing and internal operations. However, I think Read More …
Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. Ric appeared on the Business901 podcast, Using Lean Thinking in Social Media. He recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Below is a transcription of the podcast. Read More …
Ric Dragon’s organization is DragonSearch, one of the best boutique SMM (social media marketing) and SEO agencies in New York. They help companies use existing internal resources to monetize their investment in social. As a result of this work, Ric recently authored Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. Read More …
I think @RicDragon did it. Ric has unique insights grounded in marketing, process methodologies (such as Lean), Social Media and traditional web know-how. This is a process that is repeatable, improvable and documented in his new book, Social Marketology: Improve Your Social Media Processes and Get Customers to Stay Forever. I had the pleasure of Read More …
Transmedia Storytelling is a story experience both for and with an audience that unfolds over several media channels. Author Andrea Phillips provides a fantastic introduction in this podcast and in her new book, A Creator’s Guide to Transmedia Storytelling. A previous written excerpt can be found at, The Future of Simulation Games: Transmedia Storytelling. The Read More …