Managing Customer Value
Have you ever forgotten the obvious? I do not believe that I have ever featured Duct Tape Marketing: (The World’s Most Practical Small Business Marketing Guide) Book on my blog. It has sold over 50,000 copies in hardback, paperback and Kindle editions and has been translated into Croat, Indonesian, Korean, Portuguese, Russian, and Spanish and Read More …
I am listening to Jack Trout’s new book “In Search of the Obvious” and he starts the book out with describing one of my all time favorites, Obvious Adams. What is so special about it? Take a look at this Mindmap that I created many years ago. What better marketing advice can you get than Read More …
Be willing to challenge the obvious! Why consider something like this? When first embarking on Lean Marketing you must be willing to challenge your minds to accept change and not accept the norm as the answer. Technorati Tags: T-shirt Folding,Lean Marketing,Lean Six sigma Marketing,Folding Shirts,Change
I am a contributor to the new Business Exchange section of Business Week but have never blogged about it. It actually is a great news source for me and one that I visit practically daily. Try it out! P.S. The website is very navigable, I could take some lessons from them. Technorati Tags: Business Week Read More …
Sometimes, I forget the obvious. Does that ever happen to you? Much of my background has always been predominantly in Small Business, manufacturing, process equipment and even defining it further in construction related fields. As, I was organizing my TV show content, I looked at two organizations, Fort Wayne SCORE and NIBAC, formerly the TQM Read More …