Managing Customer Value
Adam Kahane is an international consultant, facilitating multi-stakeholders and complex negotiations. Best selling author of Solving Tough Problems and Power and Love, he shares his lesson learnt about the need of balancing the two forces of Power and Love. What most people think is that it is the culture that is difficult to change. However, Read More …
ERIC SIEGEL, PhD, founder of Predictive Analytics World and Executive Editor of the Predictive Analytics Times. Eric makes the how and why of predictive analytics understandable and captivating. His new book, Predictive Analytics: The Power to Predict Who Will Click, Buy, Lie, or Die was called by Tom Peter’s, “the most readable big data book Read More …
What is the expected outcome? What is your goal? What is your target? How will you measure this? Do these sound familiar? I have always succumbed to the philosophy that you should never have one single goal in mind. I was taught to set three goals. The use of three enables you to establish a Read More …
Lean Startup guru Eric Ries recommends that start-ups refine their business models through small adjustments or pivots. Pivots are an important part of creating what Eric calls the Lean Start-up where you create a basic product/service with just enough features to be tested by customers. Eric encourages the founders to get out of the office Read More …
I recently did a blog post, Turning your Marketing Cycle into a Kanban that created a basic Value Stream Map in a beginning Marketing Kanban discussion. I defined the Exit point of the Kanban as the purchase of the service or product. I purposely left out the Repeat and Referral Customers to simplify the explanation. Read More …
If you follow my blog you know the respect I have for the David Armano and the Logic & Emotion Blog. David had a great blog post on the power of visual thinking and also shared this slideshow presentation. A clear demonstration of visual thinking. An excerpt from the Blog Post…The Value of Visual Thinking Read More …