Managing Customer Value
Drawing on her experiences with Fortune 500 companies, public radio, filmmaking, and more, Donna Lichaw helps you navigate the oft-treacherous waters of product development. Donna helps you not just to tell stories or use stories to promote your product, but to build your products as if they were stories themselves. Her book, The User’s Journey: Storymapping Products That People Love shows Read More …
If you have made it through Marketing101, you have become familiar with the Ansoff Matrix. It is a strategic planning tool developed by Igor Ansoff back in 1957. Given the fact that we still talk about it and use it is amazing in itself. I use it just about in every webinar to some extent Read More …
This is a collection of Podcast Transcriptions, called Stacks (see below) through my Issuu channel: Lean Product Development Lean product development (LPD) is lean approach to meet the challenges of product development notably: Need for more innovative solutions Long development cycle times Many redevelopment cycles High development costs Long production cycle times High production costs Read More …
Most of us recognize SDCA and PDCA as tenants of Lean Thinking. Standard Work (SDCA) creates a can-do attitude and frees up time for problem-solving. Applying Continuous Improvement (PDCA), allows you to “see” opportunities for improvement and leverages the resources in your environment. I like to use the term EDCA learned from Graham Hill to Read More …
Dr. Eric Reidenbach: Exactly so. Let me back up just a little second on that too because you’ve raised an interesting point. In choosing those product markets, what you’ll probably want to do is to apply certain criteria, such as what is your current market share within that particular product market. What is the market Read More …
The founder of OdBox, Matt Barcomb, partners with organizations to help leadership teams develop and deploy strategy, optimize product management and development, and evolve traditional HR functions into modern talent development practices. Matt can be found on LinkedIn or on Twitter. Related podcast and transcription: Matt Barcomb’s Journey into Lean Software An excerpt from the Read More …