Managing Customer Value
From Wikpedia: In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. A Minimum Viable Product has just those features (and no more) that allows the product to be deployed. The product is Read More …
In the three part podcast I had with Mike Dalton the founder of Guided Innovation Group, we discussed utilizing the Theory of Constraints in Innovation, the Customer Value Lens and Alliances in great detail. This is a transcription of the entire 3-part series. Theory of Constraints in Innovation In Mikes recent book, Simplifying Innovation: Doubling Read More …
This is a transcription of the podcast that I had with Helen DeNero and Patrick Waara, both an integral part of the training team at Xerox Corporation on Agile Product development and the Lean Six Sigma Process. A great short read on the basics of Agile, but some key facts are included on just how Read More …
I have just become associated with a new product and I think it has a lot possibilities. Swiftpage, the number one integrated email marketing solution for ACT! by Sage, introduces a marketing automation platform to its already robust service – giving you the tools to automatically reach out to your ACT! Contacts, Groups, Look Ups Read More …
We talk a lot about Target Market, Ideal Client and your core message. But do you spend the time on analyzing what you are really good at? I mean think about it, what are you good at? Without question, is there one thing that you do better than anyone else? For example is there one Read More …
The answer, your product stinks! Why, it has to work in the times that were in(period). So you need to reevaluate and maybe repackage or even re-purpose it. Here’s a great little test to see how viable your product, actually is… Is your product under advertised? Can there be a broader target market? Do you Read More …