Managing Customer Value
The business world is driven by many factors, of which the perception and preference of a brand by its customers stand paramount. It is not just about what products or services a company offers but how the consumers perceive the brand and how much they prefer it over competitors. This is where the pivotal role Read More …
Businesses are constantly seeking innovative ways to break through the clutter and capture the attention of their target audience. Brand activation is a highly effective strategy that has gained recognition recently. By leveraging this powerful tool, companies can reach customers at key category entry points – those critical moments when consumers actively explore and consider Read More …
Concept mapping is a powerful tool for businesses looking to develop a comprehensive marketing strategy. Concept mapping allows businesses to identify and organize the various elements of their marketing strategy, allowing for creative problem-solving and better results. This article provides an overview of concept mapping and how it can be used to construct a marketing Read More …
As businesses strive to maintain a competitive edge in the current market environment, customer success management (CSM) and value-based selling (VBS) have increasingly become vital tools for enhancing customer satisfaction and ensuring business growth. Customer-related CSM activities such as onboarding, support, and retention programs foster strong customer relationships, while VBS focuses on aligning product offerings Read More …
The current economic crisis is forcing companies to make difficult decisions. The challenge is to find the right balance between reducing costs and providing an excellent customer experience. It’s not easy – companies must weigh the costs of customer-centricity against the potential benefits for their customers and their brands. What’s the sweet spot? How do Read More …
A marketer must have a strategic plan that aligns with your business goals and objectives. A Marketing Framework can help you create a winning marketing plan by breaking down the process into manageable steps. Whether you’re a seasoned marketer or just starting, mastering this framework can help you achieve your desired results. In this article, Read More …