Managing Customer Value
In the Sales and Marketing world, we are judged by few other things more than our ability to influence others. We not only have to influence customers, often we have to influence our organizations to respond to the needs of those darn customers. There are more books written about influencing than anything else in sales. Read More …
Leigh Ashton is the author of iSell and head of The Sales Consultancy. She specializes in helping people incorporate psychology alongside technical selling skills – leading to positive changes to their attitude, their approach and their sales results. Leigh works with business owners, directors, managers and sales teams to identify and eliminate their psychological barriers, Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
We are seeing a shift in organizational structure that is unprecedented in modern times. This shift seems to dominate most social media forums, discussion groups and conferences. It has permeated even the largest of organizations. Being agile and innovated is not enough. We have to be transformational and disruptive to meet today’s demands. Our organizations Read More …
@markusandrezak. is my guest next week on the Business901 podcast. Markus Andrezak is speaking at the upcoming Lean Kanban Central Europe Conference (It is Hamburg, Germany, Nov 4-5, 2013) about Boundaries of Kanban – Disruptive Innovation. An overview of Markus’s talk sums up our conversation in the podcast quite well. Lean Kanban Central Europe Conference: Read More …
The Serenity Prayer is the common name for the prayer by the American theologian Reinhold Niebuhr that reads: “Lord grant me the serenity to accept the things I cannot change, the courage to change the things I can, and the wisdom to know the difference.” This prayer popularized by Alcoholics Anonymous can be fitting in Read More …