Managing Customer Value
Are you waiting for your next performance review? Most salespeople get one every quarter and sometimes every week in the form of a commission check. However, do you spend time self-evaluating yourself? Do you have a structured method to take an objective look at yourself? Here is a short list of questions derived from a Read More …
In a recent podcast with Evan Leybourn (Related Podcast and Transcription: Agile Business Management), we had a discussion about Project Closure. In the past I thought it was a good thing to do. It ties into my most recent work. We have been discussing projects in general and how project management has changed. Especially from Read More …
If not the top topic’ it must be one of top discussion points; behavioral mechanics or a more common word habits. In fact, one of my top podcasts last year was Habit Forming Products with Nir Eyal the author of Hooked: A Guide to Building Habit-Forming Products. In fact, most marketers are all running around Read More …
I like to use the term EDCA (Explore-Do-Check-Act) learned from Graham Hill to designate the Explore aspect of Lean. I view it as more of Design Type thinking content that allows for that collaborative learning cycles with a customer. Most of us design sales and marketing actions around how we think, not how the customer Read More …
When introducing Lean Thinking many of us would start with the five core concepts of Lean depicted in the classic books, The Machine that Changed the World and Lean Thinking by Womack and Jones. The basic thought process goes something like this: As value is specified, value streams are identified, wasted steps are removed, and Read More …
The Role of Sales and Marketing is changing in every organization. The success of Lean on the operational side has influenced management to seek the same culture across the entire organization to include sales and marketing. They aspire for a true Lean Enterprise. How, do you achieve this? Do the principles of continuous improvement and Read More …