Managing Customer Value
You can register for one or all Lean Frontier Webinars through this link. SALES & MARKETING: What Sales Teaches the Lean Enterprise Facilitated by Joe Dager, Author and President Business901 Tue, Mar 17, 11:00 AM – 11:30 AM EDT
Lean Frontiers offers FREE quarterly webinars aimed at enterprise-wide engagement. Leadership, Accounting, Sales, HR, Logistics, IT, R&D. Imagine if each of these business functions worked in unison in supporting lean as a business model. This March they are running a series of 30-minute webinars to include: You can register for one or all Lean Frontier Read More …
We over complicate most things, and when I think about Sales and Marketing, they certainly have their share of complications. I was reminded of how tough we seem to make things while reviewing Mike Rother’s Toyota Kata Website. It really can be rather simple. Kata seems to be the hot topic in Lean right now, Read More …
I thought I would receive a different answer when I asked Jim Womack, “Well, we’re talking about customer all the time and we talk about feedback and the value for the, but the closest one to the customer in most organizations is the sales and marketing process and that seems to be the one process Read More …
In discussing Lean Strategies for Small Business, I asked Ankit Patel about how Lean applied to sales. An Excerpt from the Podcast: Joe: That’s interesting that you mentioned sales. I talk about it in the marketing perspective and how Lean applies. How do you tie Lean principles to sales? Ankit: Well, we use the simpler Read More …
I have always thought Hansei or Reflection was a key part of Lean thinking. I talk about it as part of introducing CAP-Do in the video below. Slides of the above Presentation If you have not purchased CAP- Do, it is available for download as a PDF. P.S. Peter Senge calls this process Presencing Read More …