Managing Customer Value
If anyone has followed this blog for anytime they know that Nancy Duarte is a favorite subject of mine. She passionately pursues the presentation development and design niche. Her two books, Resonate: Present Visual Stories that Transform Audiences and slide:ology: The Art and Science of Creating Great Presentations are two of my most dog-eared marked Read More …
A brief history of Santa.How the modern Santa Claus came to be. Lots of fun for practically any age! Not meant for young children!
A subtle lesson in the power of time, what it means to us and the way we observe the world. In my next podcast, I have a discussion with Dr. Terry Barnhart on John Boyd’s OODA Loop. The second O, orientation – is the repository of our genetic heritage, cultural tradition, and previous experiences and Read More …
What would be the Secret Sauce to make a marketing power group work? It is not that hard, but there is a couple important ingredients that I would recommend: There needs to be strong common interest among the group for all to succeed. I look at downtown stores located in close proximity, strip mall occupants, Read More …
Rohit says it like it is. If you owned your own distribution would it be successful? At some point just about every marketer is bound to look at something that Apple is doing and wish they could have done it for their own brands. There are a few other brands that have this universal admiration Read More …
I am starting to become a big fan of Rohit. I am in the middle of his book Influential Marketing. I was impressed with him on the Duct Tape Marketing Podcast the other week and by the way there is a widget now that can leave you listen to the podcast from your desktop without Read More …