Managing Customer Value
Marketing with PDCA (Plan-Do-Check-Act) is about using the PDCA process through-out the marketing cycle with constant feedback from customers that can only occur if they are part of the process. It is about creating value in your marketing that a customer needs to enable him to make a better decision. Targeting what your Customer Values Read More …
A special treat for me was to have Howard Guttman on my podcast. Howard is the principal of Guttman Development Strategies, Inc. (GDS), a Mount Arlington, NJ-based management consulting firm founded in 1989 and specializing in executive coaching; building horizontal, high-performance teams; strategic and organizational alignment; and management development training (www.guttmandev.com). GDS has been ranked Read More …
Chad Smith of the Constraints Management Group was the guest on the Business901 Podcast. Chad is currently writing the third revised edition of Orlickys Materials Requirements Planning with Carol Ptak (a former B901 Podcast Guest). Excerpt from the podcast: Joe: My customers are not only looking for shortened cycles but they’re also looking for more Read More …
Innovation requires a balance between ideas and reality. In this segment Ed Muzio describes a method of keeping those two competing elements in balance to create new, innovative ideas. Ed uses an approach developed by Walt Disney and based on the roles of Dreamer, Realist and Critic. In the video are some great tips on Read More …
Ed Muzio, president and CEO of Group Harmonics was my guest on the Business901 Podcast. We had a great discussion on his new book, Make Work Great: Super Charge Your Team, Reinvent the Culture, and Gain Influence One Person at a Time. He is a leader in the application of analytical models to group effectiveness Read More …
Customer Value seems old hat and so un-marketing like in this day of Social Media, Analytics, Inbound-Outbound, Trending and Buzz. However, the successful companies are not necessarily writing about marketing they are doing it and relying on a simple term, Customer Value. As Christine says, These are not flash-in-the-pan companies. They are the likes of Read More …