Outside in Strategy = Customer Value

This can serve as an introduction to tomorrow’s Business901 podcast with Christine Moorman. Christine is the co-author of the book (Amazon Link) Strategy from the Outside In: Profiting from Customer Value. As you know from browsing my site, I have a strong belief that Customer Value is not old hat. I think it is a Read More …

The Lean Thinker on Value Enhancement

The guest on the Business901 podcast was Adam Zak (@leanthinker), founder and chief executive officer (CEO) of Adam Zak Executive Search and an accomplished senior executive with more than 25 years of experience spanning the areas of management consulting; financial and operations management; and talent acquisition. During the podcast I was able to ask questions Read More …

What does a Customer want?

Do you remember the movie What Women Want? After Mel Gibson slipped and cracked his head it led him to be able to hear the inner thoughts of women. It gave him some additional power but how he took that to his advantage well that’s the story. So what does a Customer want? It could Read More …

Marketing by Sharing Concept Explained

Jason Fried is the co-founder and President of 37signals, a privately-held Chicago-based company committed to building the best web-based tools possible with the least number of features necessary. 37signals’ products include Basecamp, Highrise, Backpack, Campfire, Ta-da List, and Writeboard. 37signals also developed and open-sourced the Ruby on Rails programming framework. 37signals’ products do less than Read More …

Lean Thinking in the Office and Services

Drew Locher was my guest on the Business901 podcast and our conversation centered on applying Lean to the Office and Service sectors. Drew has been working to implement business strategies since 1986 and I am amazed at his ability to distinguish between novel ideas and ones that are just a horse of a different color. Read More …

Developing a Minimum Viable Product

From Wikpedia: In product development, the Minimum Viable Product or MVP is a strategy used for fast and quantitative market testing of a product or product feature, popularized by Eric Ries for web applications. A Minimum Viable Product has just those features (and no more) that allows the product to be deployed. The product is Read More …