Managing Customer Value
John Goodman, Vice Chairman of Customer Care Measurement and Consulting (CCMC), has published scores of articles including “Using Service to Grow the Top Line” in the AMA Journal, 8 articles in Quality Progress as well as BrandWeek, the American Banker and Marketing News. Business Week credits John’s research for creation of the GE Answer Center, Read More …
Kevin Allen spent two decades on the front lines of business development at the top of advertising giants McCann-WorldGroup, the Interpublic Group and Lowe Worldwide and is recognized as one of the advertising industry’s most accomplished growth professionals. I found it fun re-living some of the older terms Related Podcast and Transcription: Hidden Agenda Joe: Read More …
Research from Google and CEB titled The Digital Evolution in B2B Marketing provides new insight into buyer behavior, and it challenges the conventional wisdom. According to the study, customers reported to being nearly 60 percent through the sales process before engaging a sales rep, regardless of price point. – Forbes We have heard this many Read More …
Your Organization was started to change the world. (Read that again). You are involved in a mission to change the world and that’s a story just about anyone wants to be a part of! – An excerpt from The Nonprofit Narrative: How Stories Can Save the World authored by Dan Portnoy. If you don’t believe Read More …
Comment, Post, or leave a 3-Minute Video on Your Favorite Tool. Why do you like it? (This is A Google Community: Next 7 Tools) Community purpose: to explore, create, and perfect the next generation of continuous improvement tools that will lift the quality and effectiveness of organizations beyond 2020. The first seven tools were published Read More …
Chris Ertel talks about his new book Moments of Impact: How to Design Strategic Conversations That Accelerate Change in this Business901 Podcast. Chris is an innovation and strategy consultant with years of experience advising senior executives of Fortune 500 companies, government agencies, and large nonprofits. This is one podcast I wish that I could do Read More …