thru Adaptive Marketing Practices
I have moved away from the typical Customer Journey and Service Maps so popular in most Service Design and Design Thinking circles. I think in presentations a linear flow is much easy to understand and draw out in a workshop. It is pretty cool to create this Buyer Persona and then walk that Persona through Read More …
I have the pleasure of participating in the conference and will be giving a sixty-minute presentation on Lean Service Design. My presentation will be offering a unique perspective on applying Lean to the Service Design Field. All participants of my presentation will receive a CD (CD is available on Amazon) that contains: 130 Page PDF eBook Read More …
Joseph Michelli’s books, and doing a podcast with him several years ago, I concluded after reading Joe’s latest book, Leading the Starbucks Way: 5 Principles for Connecting with Your Customers, Your Products and Your People, that it is his best work to date. An excerpt by Dr. Joseph Michelli from the podcast and transcription below: Read More …
Everyone will tell you it is about Content, Stories and Targeting (Relevance) your audience. Well, sure it is, we have been talking about that since before the days of Moses. Just look at what Moses offered: He was born a Hebrew, he was one of them. Evidence to lead: He was practically king of Egypt Read More …
My roots are in the process methodologies of Lean, Six Sigma, Theory of Constraints and a little Systems Thinking. I have built a fair share of auto-responders, workflows and 21-day programs. In fact, my first workflows were on a manufacturing floor long before that terminology became part of the inbound marketing lingo. I have found Read More …
Adam Kahane is an international consultant, facilitating multi-stakeholders and complex negotiations. Best selling author of Solving Tough Problems and Power and Love, he shares his lesson learnt about the need of balancing the two forces of Power and Love. What most people think is that it is the culture that is difficult to change. However, Read More …