thru Adaptive Marketing Practices
Henry Chesbrough and Gary Hamel Talk Innovation Platforms in the video below posted on the site Innovation Excellence, Henry Chesbrough, originator of the concept of open innovation, discusses products as an innovation platform. MIX Maverick and award-winning author Henry Chesbrough discusses how Nokia had fantastic success in the 90s building products but got left behind Read More …
Maybe the better question is can it be created? Most of us believe it is though better or more marketing or sales. Where it really comes from is understanding your customers better! That should come as little surprise to the readers of this blog. My recent posts: Deming was just simply wrong about variation… Why Read More …
..when applied to Lean Sales and Marketing. We have all heard the saying attributed to John Wanamaker, a department-store magnate in the late 19th century, famously said that half the money he spent on advertising was wasted, but that he didn’t know which half. That theory is substantiated in a blog post, Why Should 50% Read More …
When I use this term, it is based on a simple theory that Teamwork Is an Individual Skill. In this book by Christopher Avery he describes a team as a group of individuals responding successfully to the opportunity presented by shared responsibility. Paraphrased from the book: Your ability to create high quality, productive relationships is Read More …
The Supply Chain has matured to the point where many things are understood and acted on very quickly. Few of us are making substantial changes anymore and even fewer can use their existing supply chain as a marketing differentiator or as an instrument for increased revenue (unless you are Amazon). Why won’t Lean commit to Read More …
Start with Why is an excellent book which I have highlighted in my blog post, Does your customer know why you do it? with author’s Simon Sinek Ted appearance. It is a great message and his discussion of the Golden Circle really nails his point. However, it is a little internally focused for me and Read More …