thru Adaptive Marketing Practices
This presentation is an overview on how to implement EDCA (Explore – Do – Check – Act) in the field of Lean Sales and Marketing. It includes an outline for standard work, an embedded video that discusses the book, This is Service Design Thinking: Basics – Tools – Cases and reference to another book, , Read More …
In a rare interview, GE’s SVP and Chief Marketing Officer Beth Comstock talks to Behance’s Scott Belsky about what it takes to keep great ideas alive in a big company. Offering essential insights for creative leaders, the conversation touches on the power of passion and storytelling in getting ideas off the ground, why we should Read More …
A few weeks ago I wrote the blog post, The Death of PDCA that stated: “following traditional Lean thinking leads us to focus our efforts of continuous improvement internally versus externally”. Knowing my interest in the Evolution of PDCA, Karen Martin a well-regarded Lean consultant and co-author of The Kaizen Event Planner sent me Evolution Read More …
SALES PDCA is the framework I use for the process that takes place in the customer sales and marketing cycle. It is a standard PDCA cycle except the SALES part of the framework is where the sales team gets its directions and coaching from the team coordinator and value stream manager. Within the actual PDCA Read More …
Value Stream Mapping is a process most consider an exercise for finding and removing waste. It is a foundational Lean Tool that typically gets introduced early in a Lean Transformation. A Systems2win Excel template is depicted below: In Sales and Marketing you will utilize a Value Stream Mapping process on a project by project basis but Read More …
Master storyteller Malcolm Gladwell tells the tale of the Norden bombsight, a groundbreaking piece of World War II technology with a deeply unexpected result. This is a superb story for marketers and designers. It is not about the things we make, it how we use the things we make. Sounds similar to SD-Logic (The Service-Dominant Read More …