thru Adaptive Marketing Practices
Beth Goldstein, Founder and CEO is an author, consultant, trainer and founder of Marketing Edge Consulting Group, she has empowered hundreds of entrepreneurs to successfully grow their companies. We discussed her newest book, Lucky By Design: Creating Real Opportunities that Empower Your Business coming out this fall. Beth‘s special talents is helping companies gain an Read More …
In a previous post, I discussed the SALES PDCA Framework for Lean Sales and Marketing Teams. Within the actual PDCA stage the sales team is empowered to make their own choices and determine their own direction to accomplish the goals of that cycle. This framework is introduced in the book, Marketing with PDCA . During Read More …
Agile Software, Product Development and in the Lean Startup you hear discussion of the Minimum Viable Product or MVP which is a strategy used for fast and quantitative market testing of a product or product feature. More information can be found in a blog post, Developing a Minimum Viable Product. A MVP is not a Read More …
Overview: The Value Stream Manager is responsible for maximizing return on investment (ROI) through his particular value stream of customer identification, customer value, customer acquisition, customer retention and customer monitoring (Value Stream Mapping Customer Value). He translates this value stream and assigns it in conjunction with the team coordinator to particular teams similar to how Read More …
In researching Service Dominant Logic (S-D Logic), I found the concept not all that new. I found the catalyst for this interest was the publication of an article by Stephen Vargo and Robert Lusch in a 2004 edition of Journal of Marketing entitled “Evolving to a New Dominant Logic for Marketing and later their book,The Read More …
Lindsay Jackson Nichols discussed the business benefits of ISO Certification and how it can be used in conjunction with continuous improvement in the Business901 podcast, Can there be a marriage between ISO and Lean? Lindsay is the CEO of MOCG, a management consulting firm specializing in implementing process improvement and ISO based management systems. This Read More …