Managing Customer Value
If games are so engaging, why can’t work be that way? Great examples of how this is happening in Gabe Zichermann, CEO of Gamification.co and Dopamine, keynote at TNW2012 conference this year. Gabe is an author, highly rated public speaker and entrepreneur whose book, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps Read More …
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical Read More …
Great lesson on using social media. It is not about the tools but more about the connection. We have all heard this before but the Antwerp Zoo give us the perfect lesson through the birth of a baby elephant. They do it so well that at the end of the video, you hardly remember a Read More …
Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the Read More …
I encourage you to sample the first 2 minutes of this podcast. This is a tool-less conversation about social media. We actually started out the podcast with me commenting on the title and yes another book on social media which led to this comment: Francois: I think a lot of people are like that. I Read More …
Disclaimer: This is about selling my own home and information can be found at http://FortWayneHomeforSalebyOwner.com. I feel somewhat challenged to use predominately Social Media, the web and a 28 day plan in selling our Fort Wayne home. Yes, I do have yard sign. I have always discussed that people who talk the talk should walk Read More …