Managing Customer Value
If games are so engaging, why can’t work be that way? Great examples of how this is happening in Gabe Zichermann, CEO of Gamification.co and Dopamine, keynote at TNW2012 conference this year. Gabe is an author, highly rated public speaker and entrepreneur whose book, Gamification by Design: Implementing Game Mechanics in Web and Mobile Apps Read More …
Campaign Marketing was discussed in the Business901 podcasts, What Political Campaigns can teach business, part 1 of 2 and part 2 of 2. Part one was more of a strategic view and part 2 more tactical. This is a transcription of both of the the podcasts. I find political campaign marketing very relevant to typical Read More …
Great lesson on using social media. It is not about the tools but more about the connection. We have all heard this before but the Antwerp Zoo give us the perfect lesson through the birth of a baby elephant. They do it so well that at the end of the video, you hardly remember a Read More …
Wouldn’t it be great to be able to connect all your marketing activities to their impact on sales revenue? Wouldn’t it be great to remove the guess work from putting your marketing plans together? Over the last 20 years, Guy Powell of demand ROMI has done just that in senior level sales & marketing across the Read More …
The secret to connecting with consumers in a fragmented, chaotic marketplace, then, lies in how businesses collaborate with customers. WIKIBRANDS: Reinventing Your Company in a Customer-Driven Marketplace (McGraw-Hill; January 2011) by Sean Moffitt and Mike Dover builds on a breakthrough, multimillion-dollar marketing research program initiated by Don Tapscott, technology guru and author of Grown Up Read More …
This is a transcription of the Business901 podcast, Making Sense of Social Messiness. My guest was Francois Gossieaux is co-founder and partner at Human 1.0 (Beeline Labs), a marketing innovation strategy firm, a Senior Fellow and a Board Member at the Society for New Communications Research (SNCR). Making Sense of Social Messiness The Hyper-Social Organization: Read More …